Offered here is a vintage Bartles & Jaymes Premium Wine Cooler Co. of California cardboard advertising sign measuring approximately 21 1/2 inches by 13 1/2 inches. This nostalgic display piece comes from the brand’s highly recognizable advertising era, when Bartles & Jaymes became a cultural fixture of the 1980s through its memorable porch-side campaign. Bartles & Jaymes had been introduced in the early 1980s and by the middle of the decade had become one of the most recognizable names in wine coolers.
This sign has strong decorative appeal for collectors of vintage beverage advertising, barware memorabilia, 1980s pop culture, and retail display material. The piece is printed on cardboard and retains good visual impact, with the familiar dual-figure image, brand logo, and printed names/signatures at lower edge.
Condition is used vintage condition. There is noticeable wear including edge chipping, tack holes, corner damage, staining, surface scuffing, and areas of residue or paper loss, especially near the upper and lower borders. The reverse also shows age and handling wear. Still, it remains a very displayable survivor from a well-remembered ad campaign.