An original July 18, 1942 Saturday Evening Post advertising tear sheet featuring Goodyear’s wartime production of inflatable lifesaving equipment.

Headlined “We keep ’em FLOATING, too!,” the color advertisement shows women building inflatable boats for naval aircraft. Smaller illustrations depict an airman in a raft and an aircraft afloat. The accompanying copy discusses life vests, flotation equipment, and survival at sea.

The reverse carries a General Electric Mazda Lamps advertisement titled “Who’s a Lightwaster?” Six humorous illustrated panels explain ways to improve lighting and reduce waste at home and in wartime factories. A printed “Steig” signature appears in the artwork.

DETAILS• Original magazine tear sheet• The Saturday Evening Post, July 18, 1942• One sheet printed on both sides• Color Goodyear lifesaving-equipment advertisement• Black-and-white G-E Mazda Lamps advertisement on reverse• Offered unframed

CONDITION: Age-related toning, light handling marks, and minor edge and corner wear. Both sides retain clear text and illustrations. Please examine both photographs.

A distinctive crossover collectible for WWII home-front, women’s industrial history, aviation survival equipment, and vintage advertising collections.

Original paper advertisement only; no complete magazine included.